The sale of a family business often gives rise to emotions that can still haunt families years after the sale. However, some families—serial business families—combine generations of experience and succeed in turning it into a positive experience by re‐creating a new family business venture. The objectives of this research are to demonstrate that serial business families constitute a global phenomenon and to identify patterns in how and why they re‐create businesses. The compilation and analysis of in‐depth interviews with nine serial business families from around the world show that they follow a three‐stage process and that the original business, in terms of family, ownership, business, and governance, has a strong influence on what is re‐created and how it is re‐created. The fresh motivation and the strong commitment of serial business families, combined with renewed entrepreneurial spirit, could serve as an inspiration for all families in business to reconsider their strategic agendas in the context of the new economy.
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