The number of business people who started from a family business in Indonesia were quite large. But the number of companies that prepare successors to continue and develop the family business could be counted on fingers. This study aimed to determined the effect of Perceived Parental Reward, Entrepreneurial Self Efficacy, which was moderated by Family Business Involvement on Entrepreneurial Intention. This study used quantitative research by distribute 200 questionnaires and tested using PLS Structural Equation Modeling (SEM) to evaluate the reliability and validity of measurement models and structural models. The results showed that there was a positive influence between the Perceived Parental Reward, Entrepreneurial Self Efficacy, which was moderated by Family Business Involvement on Entrepreneurial Intention. From these results it was hoped that the campus could form a supportive environment for the development of family businesses. It did not always form the mindset to form a new business so that a growing family business was not abandoned or no longer want to build a family business