Specifically, tourism is a significant source of income for the Zanzibar economy, and the largest source of foreign exchange. Tourism contributes 27% of the isles' government revenue and 80% of its foreign exchange earnings (Anderson, 2013; Steck, Wood, & Bishop, 2010). Tourism has many components, including travel experience, accommodation, food and beverages, shopping, entertainment, aesthetics, and special events. The providers include travel agents, tour operators, transporters/carriers, attraction developers, tourist information and guiding centers, accommodation, and catering services (Pasape, Anderson, & Lindi, 2013). The Council 736800S GOXXX10.