Current world trade are no longer constrained by space and time. Human mobility is high demanding world trade is able to provide goods and services quickly in accordance with the request of the consumer. Advances in technology and a growing current of information increasingly make online sites provide such services in various fields, especially in the business world that leads to an online transaction activity.Online transactions is better known under the name of e-Commerce that links between the B2B, B2C, C2B, and P2P. Airzone is one form of a system that uses e-commerce as a medium to conduct business in the world of the internet by using the methodology of B2C. Internet users are growing in Indonesia, making the e-Commerce is increasingly required by the company to continue to develop its business activities. Thus Airzone is present in the world of e-commerce is to be able to update the implementation of e-commerce in favor of a business. E-commerce in the world of technology is important in running the buying and selling of companies and organizations, so that the existence of a system of e-commerce makes it easy for businesses to address the assessed transaction activity is still less effective and efficient. So that it can serve as a means of airzone for product development, promotion, online transactions, product delivery and after sales support that will mutually support each other to gain revenue and profit are better.

ABSTRAK Penelitian ini dilakukan untuk mengetahui penerapan objektivitas dari pemberitaan penahanan Habib Rizieq Shihab yang dirilis media online Detik.com pada Desember 2020 lalu, dikaji dengan prinsip faktualitas dan prinsip imparsialitas model Westerstahl. Metode yang digunakan pada penelitian ini yaitu studi deskriptif dengan teknik analisis isi. Mengacu pada teori objektivitas yang dikemukakan Denis McQuail yang dapat mengukur keobjektifan sebuah berita dilihat dengan faktualitas dan imparsialitas yang diterapkan pada berita tersebut. Hasil penelitian menunjukkan bahwa media online Detik.com belum sepenuhnya menerapkan prinsip objektivitas. Kriteria faktualitas berita tersebut sudah diterapkan karena berita mengandung unsur 5 W + 1 H, informasi yang disajikan merupakan informasi baru, serta adanya kesesuaian antara judul dan isi berita. Sedangkan kriteria imparsialitas belum sepenuhnya diterapkan karena tidak memasukkan pernyataan dari dua belah pihak, serta terdapat opini dari pembuat berita yang terkesan menyudutkan salah satu pihak. ABSTRACT This study was conducted to determine the application of objectivity from the news of the detention of Habib Rizieq Shihab which was released by the online media Detik.com in December 2020, studied with the principle of factuality and the principle of impartiality of the Westerstahl model. The method used in this research is a descriptive study with content analysis techniques. Referring to the objectivity theory put forward by Denis McQuail which can measure the objectivity of a news seen by the factuality and impartiality applied to the news. The results show that the online media Detik.com has not fully implemented the principle of objectivity. The factuality criteria of the news have been applied because the news contains elements of 5 W + 1 H, the information presented is new information, and there is a match between the title and content of the news. While the impartiality criteria have not been fully implemented because they do not include statements from both parties, and there are opinions from news makers who seem to corner one parties.