The purpose of this study is to investigate discusses the life style of Gamer Online used Garena voucher in Bengkulu city. The research was conducted by using questionnaires. The quistionnaires were distributed to the 300 respondent who used Garena voucher. In the data analisys, approach used qualitative descriptive. This study used purposive sampling as method. Based on the mean analysis of the VLAM is four dimensions of live style on respondent, the obtained results that are categorized as having a very high value categories. They, must to do inovation of voucher Garena design but, them should keep other aspect such as, social marketing. Therefore, the better implemented by shops,  it will provide a better impact toward outlet purchase Garena Voucher of Bengkulu city.

This study aims to provide an overview of Canva's business model and provide a business transformation model for UMK KriptaL. This research was conducted at UMK KriptaL in Bengkulu City with its main production activity being the production of Taro Chips. This study uses a descriptive method with a qualitative approach, namely explaining and providing a more in-depth description of the situation and process for developing a cryptic MSE business. The main respondents in this research were UMK Kriptal  business actors and employees by collecting data through in-depth interviews. The results of the study show that the UMK Kriptal  business transformation model is a strategy that can be carried out to develop a business that will be obtained by maintaining the current Consumer Segments (CS) and Key Resources (Key Resources / KY). Things to add in the development of Kriptal UMK, namely on the Benefits Offered (Value Proposition/VP) by adding a website and social media promotions to the Customer Development block (Customer Relationship/CR).UMK Kriptal obtain Revenue Streams (Revenue Steams/RS) if there is innovation in the form of product sales new for example mocaf flour As well as maintaining existing collaborations and trying to add new collaborations for example cooperation with expedition services so that shipping costs can be cheaper on Partnerships (Key Partners).

This study aims to examine the role of information technology and working capital with the competitiveness of UMKM in Bengkulu City. This study uses a quantitative methodology to solve the problem. The sampling technique in this study used a purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. Data collection techniques using a questionnaire that has been tested for validity and reliability. The number of samples is 50 UMKM in the city of Bengkulu. The data analysis technique used in this research is multiple regression analysis using SPSS 21. Hypothesis testing using t test. The results of this study indicate that information technology has a significant positive effect on competitiveness and working capital has a significant effect on competitiveness of UMKM in Bengkulu city.