Sidomulyo Village, Batu City is one of the production centers that produces various kinds of quality flowers. However, so far flower traders feel that their market reach has not been maximized, so to overcome this some flower traders in the village develop their sales by applying digital marketing. The purpose of this study is to analyze the increase in interest of interest traders after applying digital marketing. Data analysis used included analysis of cost, revenue, income, and comparison. The results of this study indicate that the average income of interest traders before applying digital marketing is Rp. 2,785,290,00/ month, while after applying digital marketing Rp. 8,046,000,00/ month. Increased income after applying digital marketing amounted to 189%. The results of sig 1-tailed obtained a value of 0,000 which indicates smaller (<) than 0.05, so that the null hypothesis (H0) is rejected, which means that the average income of the florist who applies digital marketing is higher than the offline system.