This research is motivated by the idea that intellectual capital, organizational learning, and digital transformation are needed by medium-sized businesses to improve performance to maintain business sustainability during the covid-19 pandemic. The main purpose of this study is to determine the direct influence of intellectual capital and the indirect effect of organizational learning and the effect of digital transformation as a moderating variable on business performance. The sample of this study used 174 medium-sized business managers in Denpasar City, Bali-Indonesia. The results of the study found that digital transformation was able to strengthen the relationship between the influence of intellectual capital and organizational learning on the performance of medium-sized enterprises.

The handicraft industry in Bali has enormous potential as a driving force for the community economy. One of the small handicraft industries in Bali which is famous for its artistic touch is coconut shell crafts in Tampaksiring Village which is located in the north of Gianyar Regency. Mr. Made Sarjana and Mr. Wayan Supuma are service partners as well as owners of the Coconut Shell handicraft business in Tampaksiring Village. The problems faced by coconut shell handicraft business owners in Tampaksiring Village are lack of understanding of strategies to improve their business, how to market their products online and do not have the ability to process good financial transaction recording. Through socialization related to marketing mix strategies, it is carried out to overcome obstacles related to limited marketing coverage areas, through assistance related to the use of websites, it is hoped that it can help partners in marketing their products online and through providing knowledge related to simple financial records, it is hoped that it can help partners in knowing the flow of funds out and in. that happened.

Desa Batubulan dikenal sebagai salah satu sentra kerajinan patung, sehingga tidak salah jika kerajinan patung di Desa Batubulan sudah berkembang sejak turun temurun. Hal tersebut dikarenakan lokasi Desa Batubulan yang merupakan jalur pariwisata sehingga banyak wisatawan yang ingin membeli atau memesan patung. Akan tetapi, akibat pandemi covid-19 pengrajin patung di Desa Batubulan mengalami pemrosotan penghasilan dikarenkan belum memiliki pengetahuan terhadap penentuan strategi untuk meningkatkan usahanya, cara memasarkan produk secara online dan pencatatan transaksi keuangan. Pengabdian kepada masyarakat ini bertujuan untuk mengatasi permasalahan tersebut dengan melakukan soisalisasi. Sosialisasi dilaksanakan kepada Bapak Kadek Suarsana selaku pengarajin patung casting yang menjadi mitra pada pengabdian kepada masyarakatyang dilaksanakan pada tanggal 2 Juni dan 4 Juni 2022 di Desa Batubulan, Kabupaten Gianyar. Metode yang digunakan adalah penyuluhan interaktif dengan memberikan sosialisasi strategi pemasaran, sosialisasi penggunaan website, sosialisasi proses pencatatan keuangan dan pengadaan saran prasarana. Pengabdian kepada masyarakat ini menunjukkan bahwa setelah adanya kegiatan soisalisasi mitra mampu merancang strategi serta metode pemasaran untuk lebih meningkatkan penjualan, mitra mampu menggunakan website untuk memasarkan produk yang dimilikinya, pencatatan keuangan mitra menjadi lebih terstruktur, serta penyediaan sarana prasaran untuk menunjang proses produksi produk mitra. Pelaksanaan kegiatan pengabdian kepada masyarakat ini diharapkan dapat mengatasi segala permasalahan yang dialami mitra.