One of the drivers of technological advances is the Internet, which led to the occurrence of shifting trading patterns from offline to online. But the problem is that some users of e-marketplace services, such as Bukalapak, Tokopedia, and Shopee do not know what is most interested by the community. Therefore we need to do the research which one is most interested by the community. In this research conducted observations and analyses of Website features, featured Website features, promotions what is done and by using Google Trend, in a way by comparing the three e-marketplace.  The results of this study are used to find out which people are most interested in and for reference in choosing e-marketplace for the perpetrators of small and medium enterprises (SMES) or the  public.

The Industrial Revolution in America was influenced by technological development to become a highly developed country. Information technology combined with the Decision Support System (DSS) is able to give a new face to the application of technology in several fields, including: 1). Industry; 2). Health; 3). Agriculture; 4). Living environment ; 5). Military; and 6). Education. DSS was known in 1970 due to limitations in the development of technology for the military field. However, gradually the development of DSS can be applied in several fields. In this study using the Systematic Literature Review method with 4 stages of research, including: a). Research Questions; b). Inclusion Criterl; c). Identification of Papers; and D). Conclusions are carried out by grouping according to categories in certain years, including: 1). 1980-1990; 2). 1990-2000; 3). 2000-2010; and 4). 2010-2020. This research outlines an analysis of how the development of the use of DSS in various fields from year to year in America can be used as a policy maker and evaluating the use of technological trends in several fields. The results of this study are. The conclusion of this research is the field of industry and the health field is more dominant in use in the decision support system. Because the decision support system is very needed in the field. And as the time goes by, the use of the decision support system is increasingly reduced, even in the year 2010 to 2020, the use of a decision support system is called as artificial intelligence. Because artificial intelligence technology includes a decision support system in it. And artificial intelligence has a broader meaning is not merely a decision support system.

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Di zaman kemajuan teknologi yang begitu pesat membawa dampak yang luar biasa di segala bidang. Teknologi tersebut adalah internet yang menyebabkan terjadinya gangguan pada bidang perdagangan dimana perdagangan telah mengalami pergeseran dari offline menjadi online. Lambat laun akan terbentuk pasar atau tempat perdagangan online yang sering disebut sebagai e-marketplace. Oleh karena itu, tujuan dari dilakukannya penelitian ini adalah untuk menganalisis e-marketplace yang paling diminati oleh pengguna jasa Bukalapak, Tokopedia, dan Shopee. Karena belum ada penelitian yang membahas secara spesifik emarketplace mana yang paling diminati oleh masyarakat. Metode yang digunakan adalah metode penelitian kualitatif dengan menggunakan teknik observasi partisipatif pasif. Metode penelitian kualitatif merupakan suatu metode penelitian yang dapat digunakan untuk mengkaji suatu kondisi benda-benda alam, dimana peneliti disini sebagai instrumen kunci penelitian. Pengamatan partisipatif adalah peneliti yang hanya bertindak sebagai pengamat, tanpa ikut serta dalam pelaksanaannya. Dari hasil penelitian yang telah dilakukan diperoleh kesimpulan bahwa Shopee dari tahun 2018 hingga tahun 2020 mulai merajai e-marketplace di Indonesia. Padahal, pada 2015 hingga 2018, Tokopedia mendominasi. Shopee berkembang pesat berkat banyak kerjasama dengan publik figur terkenal seperti Via Vallen, Rizky Febian, BLACKPINK, dan Cristiano Ronaldo dan lainnya. Selain bekerja sama dengan tokoh masyarakat, Shopee memiliki pengiriman gratis dan promosi cashback. Berbagai macam kerjasama dan promosi gratis ongkos kirim dan cashback yang membuat Shopee lebih diminati masyarakat dibandingkan Bukalapak dan Tokopedia dari tahun 2018 hingga 2020.