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Previous studies have shown somewhat of a contradiction in the effect of sexual appeal advertising on purchase intention. This research aims to examine from an Indonesian perspective the consumer response to sexual appeal advertising and the subsequent purchase intention toward the products advertised. Through advertising, companies seek to be seen as the providers of creative and innovative products. Therefore company success increasingly relies on advertising appeal. One of these appeals is sexual advertising that is considered to be uniquely able to attract the attention of consumers and strengthen the brand with favorable associations. Such appeal eventually influences purchase decisions and stimulates purchase intention. This research uses quantitative methods through a consumer survey and simple regression analysis. Samples included 120 heterosexual men in the 15-24 year age group who reside in Indonesia's third largest city, Bandung. Results show that the consumer response to sexual appeal advertising of AXE is positive and consumer purchase intention of AXE products after watching the "Heaven on Earth" advertisements series is strongly positive. Sexual appeal advertising is shown to have a statistically significant positive effect on Indonesian consumers' purchase intentions.

Purpose This paper aims to identify and classify the parameters that construct the input, processes, output, productivity and outcome variables that affect performance. These parameters are used in the evaluation model to measure research performance in universities so that they can be used as the basis for making leadership policies both at the national and institutional levels. Design/methodology/approach The design of this research is a quantitative research method using a survey questionnaire that was sent to the heads of research institutions at universities in Indonesia. To obtain these parameters, a test for determining the value of the loading factor was used. Findings The authors found that input variable parameters consisted of 10 parameters; process variable consisted of 22 parameters; output variable parameters consisted of 8 parameters; productivity variable consisted of 4 parameters; and outcome variable parameters consisted of 10 parameters. Originality/value One approach to obtain parameters is through systems theory, where every element that makes up the organization contributes to the achievement of goals. This study attempted to develop parameters in the performance appraisal model of systems theory-based research institutions that are adapted to trends in the direction of research in universities. These parameters are based on aspects of input, process, output, productivity and outcome.

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