Bittersweet By Najla is known as a marketer who uses influencer marketing and viral marketing methods. Although this method is known as a powerful marketing method, sales of new products marketed using influencer marketing and viral marketing are not in line with the old products that people are familiar with. This study aims to prove the influence of influencer marketing on purchasing decisions and viral marketing on purchasing decisions. This research is a descriptive quantitative study with the object of research being Bittersweet By Najla consumers in Jabodetabek. The sample is 100 respondents with purposive sampling technique. The hypothesis of this study was tested using SmartPLS 3.0 with the results (1) There is a significant influence of influencer marketing on purchasing decisions of 0.425. (2) There is a significant effect of viral marketing on purchasing decisions of 0.346 (3) There is a contribution from influencer marketing and viral marketing of 51.9%, and the difference of 48.1% is obtained from other variables. (4) There is an influence of influencer marketing and viral marketing on purchasing decisions. Bittersweet By Najla dikenal sebagai pemasar yang menggunakan metode influencer marketing dan viral marketing. Meskipun metode tersebut dikenal sebagai metode pemasaran yang ampuh, penjualan pada produk baru yang dipasarkan menggunakan influencer marketing dan viral marketing tidak selaris produk lama yang telah dikenal orang-orang. Penelitian ini ditujukan untuk membuktikan pengaruh dari influencer marketing terhadap keputusan pembelian dan viral marketing terhadap keputusan pembelian. Penelitian ini berupa sebuah penelitian kuantitatif deskriptif dengan objek penelitian konsumen Bittersweet By Najla se Jabodetabek. Sampel berjumlah 100 responden dengan teknik purposive sampling. Hipotesis dari penelitian ini diuji menggunakan SmartPLS 3.0 dengan hasil (1) Terdapat pengaruh secara signifikan dari influencer marketing terhadap keputusan pembelian sebesar 0.425. (2) Terdapat pengaruh secara signifikan dari viral marketing terhadap keputusan pembelian sebesar 0.346 (3) Terdapat kontribusi dari influencer marketing dan viral marketing sebesar 51.9%, dan selisihnya berupa 48.1% didapatkan dari variabel yang lain. (4) Terdapat pengaruh influencer marketing dan viral marketing terhadap keputusan pembelian.

Penelitian ini bertujuan untuk mengetahui pengaruh promosi digital yaitu  Content Marketing, E-mail Marketing, dan Facebook Ads terhadap Keputusan Pembelian perusahaan jasa agensi iklan online. Populasi dalam penelitian ini adalah pemilik bisnis online di Jakarta yang menggunakan agensi iklan online untuk membantu memasarkan produk atau layanannya dengan sampel sebanyak 50, dengan software SmartPLS 3.0 pada tingkat signifikansi 5% (0,05). Hasil dari pengujian diperoleh (1)terdapat pengaruh positif dan signifikan content marketing terhadap keputusan pembelian sebesar 57,1%, (2)terdapat pengaruh negatif dan tidak signifikan e-mail marketing terhadap keputusan pembelian sebesar 52,9%, (3)terdapat pengaruh positif dan signifikan facebook ads terhadap keputusan pembelian

This research is a descriptive quantitative study that aims to find out how effective Gojek's online advertising is for students living in Jakarta using the EPIC Model method. The sample in this study used 100 active students residing in Jakarta as respondents. Sample selection was done by purposive sampling method with non-probability sampling technique. In this study, measurements will be carried out on the 4 dimensions of EPIC by looking for the average score of each dimension, the results of the study show the empathy dimension makes advertising able to attract customers' attention, the dimension of persuasion that advertising can affect customers, the impact dimension makes the advertisement give a deep impression to the customer, and the communication dimension can be stated that Gojek advertising can be well remembered and understood. From the results of the EPIC Rate of the four dimensions, the average EPIC score indicates the effective category.

This study intends to ascertain and assess how Starbucks coffee customers' perceptions of the halal label, lifestyle, and service quality affect their purchasing decisions. Given that the majority of people in Indonesia are Muslims and that buying a product with a halal label necessitates considering that, as well as the fact that the subject product comes from a non-Muslim nation, this study was conducted. Data were collected from a sample of 252 persons on the island of Java using a questionnaire, and the data were then analyzed using PLS. The results show that the perception of halal labeling, lifestyle and service quality has an impact on purchase decisions. This indicates that the sample used in the study will consume or purchase Starbucks goods if they are halal in compliance with the halal label on the product. Additionally, Starbucks customers tend to be individuals who lead an active lifestyle. Some customers of Starbucks are accustomed to receiving high-quality service along with their purchases; if this trend continues, the sample that will be used in this study won't purchase Starbucks goods.

GIS diperuntukan memetakan suatu obyek wisata yang ada di kabupaten Lebak  hal ini di perlukan agar masysrakat yang ingin berkunjung ke obyek wisata Lebak dapat dengan mudah mengakses informasi tentang obyek wisata tersebut,  sehingga membantu memberikan  informasi  mengenai beberadaan obyek wisata yang terdapat di kabupaten Lebak.  Dengan demikian dapat dimanfaatkan oleh  masyarakat  untuk lebih mengetahui obyek wisata apa yang hendak dikunjungi, dan dalam  konteks pemakainnya  sistem  yang  di  buat  berbasiskan  web  (Web  Based), sehingga  dapat  di  akses  kapanpun dan  dimana  pun.