This research purposes to determine the performance of PT XX and what strategies can be implemented to improve the company's performance. This research uses a qualitative approach with descriptive analysis on case studies. The types of data used in this research are primary and secondary data as well as qualitative descriptive data analysis techniques. From the research results obtained by researchers, performance measurement using the balanced scorecard method can be concluded that researchers get several variations of the results. From a financial perspective, the company's ROA and NPM ratios show good results, the customer perspective which has been measured by the level of customer satisfaction and customer profitability also shows good results