With the deployment of Belitung as a geopark region by UNESCO, it also saw a significant increase in the growth of the homestay in Belitung. With the devotion of this society, it is expected that the homestay owner will be able to provide the best service given to guests; the homestay owner will need to gain more insight and knowledge on how to make proper and proper bed—enforcement methods. Perform community service through training of homestay management in both theory and practice. The target of dedicated activities is the homestay owner, private employees, entrepreneurs, homemakers, and tourist workers. The result of this activity is (1) a well held, smoothly executed performance, and the participants have the enthusiasm of those participating for three days and two nights; (2) participants are particularly active and follow with high motivation; and (3) trainees gain new skills in making a bed, enabling them to be implemented in the homestay they run so that it can improve the quality of service in their homestay.

ABSTRAK                Desa Terong merupakan desa pertama yang menjadi percontohan sebagai desa wisata kreatif di Kawasan Sijuk Kabupaten Belitung. Jumlah kunjungan wisatawan ke Desa Terong mengalami peningkatan dan pengembangan pondok wisata (homestay) mulai bermunculan bahkan sampai ke kawasan lain di Pulau Belitung. Namun kesadaran akan kemajuan teknologi khususnya pengetahuan dan penggunaan media sosial yang dipergunakan untuk sarana promosi potensi Desa Terong, terbilang masih minim. Terutama bagi para pengelola homestay yang memiliki kamar untuk disewakan kepada para wisatawan yang berkunjung ke Desa Terong. Sehingga peran media sosial terhadap pengembangan homestay perlu diteliti. Penelitian ini menggunakan pendekatan kualitatif dengan metode eksploratif.  Berdasarkan hasil wawancara pada 26 pengelola homestay di Desa Terong diperoleh bahwa a. Ketersediaan informasi atau artikel pemesanan homestay yang mendukung sebanyak 7,7%, b. Pengetahuan tentang Pemasaran Digital sebanyak 19,2%, c. Ketersediaan panduan pemesanan homestay kepada Wisatawan sebanyak 11,5%, d. Ketersediaan Gambar atau Foto Ilustrasi Homestay sebanyak 50%, e. Ketersediaan Dokumentasi Kunjungan Tamu sebanyak 50%, f. Ketersediaan sarana promosi Homestay sebanyak 19,2%, g. Petunjuk papan informasi tentang ketersediaan Homestay sebanyak 19,2%, h. Ketersediaan catatan Pengunjung Tamu yang Menginap di Homestay sebanyak 61,5% dan i. Informasi wisatawan dari Media Sosial didapat dari 30 responden wisatawan diketahui bahwa 53% wisatawan mengetahui homestay bukan dari media sosial sehingga dapat disimpulkan peran media sosial memiliki peran dalam pengembangan homestay di Desa Terong.

The era of globalization demands product innovation and competitiveness, followed by HR capabilities and digital marketing. This is an obstacle to the development of MSMEs that are competitive and support the community's economy. Micro, Small and Medium enterprises and large businesses in the tourism sector are not only supporting the community's economy but also as an effort to meet the needs of tourists while visiting destinations, and one of them is Palembang City. For this reason, MSME products such as crafts and culinary in Palembang city need to be strengthened through partnerships with large businesses. This study aims to examine the partnership opportunities of MSMEs and large businesses in the tourism sector that focus on the quality of human resources, regulations, funding and market in Palembang City. This paper aims to examine that behind the strengthening programs carried out by the government, there are many difficulties that are being faced by MSME actors in partnering. Data were analyzed using NVIVO12 software for coding, categorize and merging themes and then interpreting the data. The results of the study indicate that the quality of MSME human resources in Palembang City still requires various training and knowledge regarding business management and product innovation.

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