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There is a vast discussion about open innovation, the need of collaboration and knowledge sharing, co-creation and user-centred innovation among scholars, as well as practitioners, in several spheres of economic activity including financial services, which nowadays represent considerable share of the global economy. In the European Union (EU-27) financial services account for 5.9% of the Gross Value Added in 2010 (Eurostat, 2011). However, in the process of building up an open innovation organization, trust does not yet seem to have a place in this process. The approaches of current literature are failing to denote the relation between the actual importance and the impact of trust within this open and collaborative environment under an organizational perspective. The objective of this paper is to identify the relevant factors that influence and are influenced by the role of trust within the financial services organizations ex-post financial crisis.

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