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Greece is a traditional agricultural country and has an important primary sector, mainly characterized by family farms. The major structural problems of the Greek agricultural sector are the small size of the holding, the land fragmentation, and the low educational level of human resources in rural areas. As a supplier of the Agribusiness sector, the farm is directly linked to the manufacturing industry. Our main purpose was to discover the conditions prevailing in the Greek Agribusiness Sector and its relationship with the Greek primary sector. The research was conducted in the Greek Agribusiness sector, using the SCP paradigm, in 2012. We found that special and atypical conditions prevail in Greek market, such as the significant heterogeneity of products, the bulk products supply, the existence of heterogeneity in the product sectors, and the special geographical conditions in a large part of Greek territory. We argue that imperfect competition prevails in parts of the Greek market, creating local niche markets, and giving to the local smes the opportunity to do business, to promote and sell their product range. Therefore, we note the existence of fragmentation in Greek market, either product or geographic, and the existence of a multidimensional Greek market reality, which have some specific impacts on the Greek Agribusiness market and thus, on the entrepreneurship in this sector.

The purpose of this paper is about how the policies, which have been adopted by CSR's factors, affect the identity of a corporation, the sensitivities of the organizations upon social matters, the critical decisions of the management regarding social matters, how those can be a significant advantage for the market and in the same time how CSR affect's the corporate identity after its implementation, how the corporate identity is formulating through the strategic decision who are irrelevant with the CSR's policies, in sales, the profitability and the liquidity, the impact on the strategic planning and how the stakeholder engagement affect the identity of an organization. We have to find from which point the CSR strategies, which have been adopted from an organization, is not just a Public Relationship matter, but also infiltrates into the basic construction and initiates changes that affect the culture and in the end, change or formulate the identity of the same corporation.