The article deals with the assessment of the impact of digital technologies on the transformation of the tourism and hospitality industry. It is established that the tourism and hospitality industry is information-rich since it is characterized by a variety of business relationships with partners, dynamic character of business processes, customization of tourist and hotel services, technological improvement, and a highly competitive environment. It is proved that the development of the tourism and hospitality industry becomes impossible without the implementation of state-of-the-art digital technologies that provide integration and communication, improve service quality, and transfer a significant amount of information. The authors note that various types of digital technologies are used in the practical activities of enterprises in the tourism and hospitality industry, such as global distribution systems, booking and reservation systems, electronic information systems, management information systems, mobile communication systems, and global computer Internet services.