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Subject. This article deals with modeling of the motivation of top managers of regional management bodies to bring into line the interests of the population, the State, and key executives of government agencies and innovation enterprises. Objectives. The article aims to create a model of motivation of key executives of government institutions of the regions. Methods. For the study, we used logistic regression. Results. The article substantiates the importance of the ranges of planned parameters of the model, which were obtained for the leader regions. These ranges are to be compiled for each objective function, that is, intangible incentives, financial incentives, and strategic potential. This indicates greater flexibility of the model based on logistic regression. Relevance. The results obtained can be useful to government agencies to develop a rational system of financial and non-financial incentives of their senior leadership, as well as management structures of developing innovation-based companies in the regions.

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