The article considered the assessment of the sustainability of the export flow of Ukraine. It was determined that the markets of Slovakia, the Russian Federation, Germany, Poland and Lithuania possess longterm memory. Also, the main factors that affect the sustainability of export have been analyzed. Among cultural factors, a weak correlation was demonstrated by Long Term Orientation, Indulgence and Power Distance according to the Geert Hofstede method. At the same time, the cultural patterns according to the S. H. Schwartz method did not show a correlation with the long-term memory of product export. On the stability of the export flow, the role of the linguistic distance and the factor of the diaspora presence have been assessed. It was proved that the gravitational effect has the greatest impact on the stability of export; Power Distance, linguistic distance and the factor of the diaspora presence have the negligible impact as well.

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