The article reveals the content of Industry 4.0 technologies in the subsystems of international trade. The destructive type of innovations of the fourth industrial revolution on traditional spheres of trade is defined. The types of modern innovations related to the technologies of Industry 4.0 and form competitive advantages in successful global brands are identified and characterized, they are reviewed for the presence of common features inherent in its technologies and innovations in general. The influence of Industry 4.0 on the stages of introduction of the innovation process in international trade is analysed. It is established that at the stage of experimental implementation of innovations, omnichannel logistics, drones, and 3D printing have a high level of influence, which are trends in the miniaturization of the economy and the concept of «smart enterprise». An analysis of the impact of the trend of changes from Industry 4.0 innovations in international trade through the impact on consumer behavior and the functioning of business models of enterprises. The expediency of introduction of drones in the aspect of expansion of sales channels and receipt of goods on the basis of the omnichannel approach of increase of volumes of the international trade is proved. Existing and perspective spheres of application of drone logistics are analysed. A positive effect in terms of optimizing the cost of maintaining employees through the use of drones on the example of warehousing and fast delivery of goods to order. The problem of large-scale introduction of drones to exacerbate the issue of replacing workers in entire industries with artificial intelligence and the need to learn new professions is outlined. The influence of additive production on international trade by introduction of 3D printing technology is analysed, the spheres of its application and consequences of introduction are defined. The reality of the scenario forecast of development of 3D printing and its influence on subsystems of the international trade, chains of delivery of the goods, formation of stocks of raw materials and materials is considered. The possible consequences of the application of 3D printing technology for the field of intellectual property are described. It is proved that the key catalysts of Industry 4.0 at the level of international trade are innovations in the form of attracting drones to logistics supply and marketing systems and inventory optimization by expanding the scope of 3D reproduction techniques.

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The enterprise as an economic system at the micro level is characterized by uncertainty in situations when making decisions, a large number of input indicators, as well as the presence of a decision maker of information that is poorly formalized and cannot be taken into account when applying only quantitative methods. The uncertainty of the system leads to an increased risk of ineffective decisions, which may result in negative economic, technical and social consequences. The research considers the main structural elements of the strategy of developing the foreign economic potential of microeconomic systems. On the basis of calculations, the clear meaning of the indicators that are included in the groups defining the basic elements of the external economic potential is obtained. The algorithm of forming the strategy of development of the foreign economic potential of the enterprise is presented in the framework of the general approach to the organization of the process of increasing the foreign economic potential of microeconomic systems on the basis of a unified information system. As a result of the formation of a mechanism for increasing the foreign economic potential of microeconomic systems, a strategy was developed that was based on substantiation of the direction of development of foreign economic potential in accordance with the level of influence of external factors, using the method of fuzzy modeling and modeling the process of organizational interaction.

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