Abstract:The research aimed at testing the combination of GAM/M-GAM models (Geosite Assessment Model/Modified Geosite Assessment Model) on selected geoheritage sites (geosites) of great scientific significance and geotourism potential. Testing was done on eight sites in the City of Belgrade (Serbian capital), an area which has significant potential for geotourism development in typical urban conditions. For this purpose, an assessment scale was used to highlight differences and similarities between main and additional values of the observed geosites. The modification of the original GAM model is based on the inclusion of visitors' opinions regarding the importance of indicators in the assessment process. The assessment was done by using both GAM/M-GAM and its results were analyzed and compared afterwards. The analysis has successfully identified locations and features of geosites that require action for maintaining or increasing their overall value and function. Moreover, the principal aim of the paper was to analyze the relevance of each subindicator for the assessment process by introducing the importance factor in the modified model. The authors were able to point out those values of principal importance for

The pandemic caused by COVID-19 has enormous effects on peoples’ lives and on the global economy. The outbreak and effects of COVID-19 have resulted in fears, concerns, and anxiety among people all around the world. The aim of this study is to investigate the relationship between the fear of COVID-19, travel anxiety, and travel intention among residents in Serbia. In addition to the above, the aim of the study was to examine the impact of personality traits on the fear of COVID-19, travel anxiety, and travel intentions. To enhance the understanding of the relationship between the mentioned variables, this study proposes a research model based on the use of measurement scales from the existing studies to develop the questionnaire. The standard paper-and-pen survey was used for data collection from the respondents from Serbia. The total sample include 987 respondents. It was determined that Travel intention was negatively influenced by Neuroticism and Conscientiousness, but positively by Extroversion and Openness. The supposed Agreeableness did not have a significant effect on Travel intention. This study contributes to understanding the respondents’ behavior during pandemic of COVID-19, and their responses to the crisis according to their personality traits might have practical implications in the travel sector.

Biosphere reserves are protected areas vital for the preservation of living and inanimate nature, including the protection of anthropogenic values and cultural heritage. The basins of the Mura, Drava, and Danube rivers stretch through Slovenia, Croatia, Austria, Hungary, and Serbia and form a unique spatial unity. The Biosphere Reserve concept defines about 300,000 hectares of core and buffer zones and around 700,000 hectares of transition zones. This large, primarily marshy area is rich in natural and cultural heritage. This area is called “the Amazon of Europe” and represents the world’s first Transboundary UNESCO Biosphere Reserve, “Mura-Drava-Danube,” among five countries. This biosphere reserve is important for the preservation of the natural and cultural values of the entire region. Especially rare plant and animal representatives live in this unique geographical unity. Some species inhabit only this area. A total of 900,000 people living around this reserve have a rich cultural tradition and heritage that needs to be protected. The objective of the research is to examine the function that the selected protected areas have in the sustainable development of tourism. Quantitative methodology was used in the research. An analysis of the conducted questionnaire was performed using the SPSS v.21 software, as well as a comparative analysis of the attitudes of 1295 residents from three countries. Residents’ attitudes refer to the level of ecological, economic, socio-cultural, and institutional sustainability of this biosphere reserve as a tourist destination. The research results indicate that the four dimensions of sustainability have significant values and that the selected areas have an important function in the sustainable development of tourism.

Lately, cultural heritage has become increasingly recognized as themain forceof economic development within different regions and countries. The establishment of cultural heritage as a function of tourism promotes the development of various crafts, contributes to the employment of local population, enables the production of unique souvenirs, preparation of new gastronomic specialties, construction of hotels that are consistent with the surrounding environment, etc. Imaginative and creative use of cultural heritage is the main appealof cultural tourism in which the modern tourist represents an active participant in the events and requires immediate experience at a particular destination. Djerdap National Park, the oldest and largest national park in Serbia, has numerous elements of ethnographic heritage which can be primarily put into function of folklore tourism as a specific type of cultural tourism. In this regard, this paper provides an analysis of the customs, traditional food, beliefs, folk dance and national costumes of the residents of Djerdap as a complementary tourism value of this region.

Sve je veći broj broj muzeja i kulturnih atrakcija koje koriste digitalne tehnologije kao platformu za pružanje informacija o lokalitetima i kulturnoj baštini. Prvi kontakt savremenog posetioca sa kulturnom baštinom je upravo preko interneta. Aplikacije kao što su sistemi mobilnih vodiča, planeri za putovanje, internet portali i 3D aplikacije podržavaju iskustvo potrošača prlikom posete. Pored toga, mobilne i 3D aplikacije omogućavaju da korisnici lakše razumeju složene kulturne fenomene kroz učenje koje ima zabavni karakter. U radu se istražuje povezanost procesa digitalizacije kulturnog nasleđa i očuvanja autentičnosti. Autentičnost digitalnog nasleđa odnosi se na pouzdanost zapisa i kvalitet sadržaja koji bi trebalo da ga predstavlja. Digitalne tehnologije mogu uticati na kvalitet prenosa informacija i iz tog razloga pristupilo se kvalitativnom istraživanju putem intervjua sa stručnjacima u vezi autentičnosti objekata kulture s obzirom na sprovedenu digitalizaciju. Rezultati istraživanja su pokazali da se autentičnost kulturnog nasleđa u procesu digitalizacije smatra izuzetno važnom s tačke gledišta kustosa muzeja koji su učestvovali u istraživanju.