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The sustainability of intercultural relations recently again has been identified as a central, but still neglected responsibility for intercultural research (e.g. Alexander et al., 2014a;Alexander et al., 2014b). This article identifies three different notions of sustainability related to culture in contemporary intercultural research: Egocentric uses focus on one single culture or organization. Utilitarian understandings argue that a sustainable care for intercultural relations may serve other sustainability goals. Allocentric notions ask for a global and equal dialogue on the concept. Complementing the authors above, this article argues for a stronger reflection and analysis of notions of sustainability in intercultural research.

Research studies on the management of cross-cultural conflict in organizations are put into an analytically structured synoptic model that helps to reveal a wide range of forms and of the extent of the assumed influence of culture on social interaction in organizational settings. Evaluations of competent conflict management strategies derived from these theories will differ respectively. Furthermore, the model may illustrate clusters of contemporary research vs idle approaches of research that may hide some potential for future studies. To bypass the influence of theories on the analysis of given conflict situations, this article will present a discourse analytic approach to discovering interactants' subjective notions of culture, which will be illustrated by means of an empirical example.

This article presents an analysis of a short customerÁvendor dialogue between a German couple and a Polish vendor at a food bazaar on the Polish border with Germany. In this situation, interactants have to negotiate and construct framings of hospitality abroad, customerÁvendor relations, as well as intercultural relations. It is assumed that individuals hold their own subjective concepts of these three variables. Using tools from ethnomethodology's membership categorization analysis, this paper will delineate aspects of this constructionist process in which participants make use of concurrent and alternative framings to steer the interaction to a positive end for themselves.Der vorliegende Beitrag analysiert ein Verkaufsgesprä ch zwischen einem deutschen Ehepaar und einem polnischen Verkäufer auf einem Lebensmittelbasar an der polnischen Grenze zu Deutschland. Die Interaktionspartner mü ssen in dieser Situation Rahmenbedingungen und Umgangsformen zwischen Aspekten grenzü berschreitender Gastfreundschaft, Kundenservice und interkulturellen Beziehungen neu aushandeln und etablieren. Dabei wird angenommen, dass die Beteiligten vorab konstruierte und subjektiv vertretene Vorstellungen dieser drei Variablen in die Situation einbringen. Der vorliegende Beitrag zeichnet diesen Konstruktionsprozess mit Hilfe der Methode der Membership Categorization Analysis aus der Ethnomethodologie nach, in dem die Interaktanten versuchen, das Verkaufsgespräch durch die Einfü hrung alternativer Rahmungen nach ihren Interessen zu gestalten.

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