The author is the American Bar Foundation's Supervisor of Research, a position he has occupied since 1967. Prior to that, from 1956, he served as a research attorney at the Foundation.He is a membei 6f the West Virginia Bar and also of the Illinois Bar. Although the present article is based upon a study of the Preliminary Hearing process in Cook County (Chicago), Illinois, it has a broad significance with respect to the general subject indicated by its'title. It constitutes part of a national study of preliminary hearings being conducted by the Institute of Criminal law and Procedure at Georgetown University.
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SPONSORING /MONITORING AGENCY NAME(S) AND ADDRESS(ES)United States
ABSTRACT (maximum 200 words)This research identified social media strategies that could be useful for influencing energy consumption behavior in the United States Marine Corps. We reviewed literature on social learning and media choice that allowed us to develop a media fit/social learning interaction framework for analysis purposes. Using this framework, we conducted a comparative case analysis of eight social media campaigns that varied on factors such as organization structure/culture, program goal, program audience, media used, and program outcome. Results from our analysis show the primary influencers of successful social media campaigns, recommendation(s) for an E2O social media strategy, and a process model explaining how social media can influence behavior change.
SUBJECT TERMS Marine Corps Expeditionary Energy
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