Proactive leadership and investment are the key factors that determine a company's potential to become a digital organization. Based on the analysis of relevant literature, we will introduce a four-stage model. The companies are progressing through stalling, initiating, engaging and self-reinforcement stage. The main research question is: How to assess an organization's readiness for digital transformation? The main aim of this study is to propose the digital strategy based on four critical dimensions such as digital-first mindset, digital practices, empowered talent and data access and collaboration tools. The questionnaire comprised 32 questions to assess organization's position across aforementioned dimensions. Regarding different characteristics of national culture, the construct validity of research methodology developed in one society will be investigated for a Serbian sample. The sample consisted of 30 managers in one company. The research findings revealed possible practical implementation of an adapted questionnaire used by MIT Centre for Digital Business and Capgemini Consulting. The findings add to the existing literature on digital strategies in cross-cultural organizational contexts. The research findings revealed that an analyzed company redesigned organization as well as investment significantly in technology. The practical implementation and study limitation are suggested too.

Efikasan transport ključna je komponenta ekonomskog razvoja, kako globalno tako i lokalno posmatrano. Korišćenje električne energije u železničkom preduzeću za transport tereta može se posmatrati sa više različitih aspekata. Kao što svaki oblik transporta ima svoje fiksne i varijabilne troškove tako i svaka energetska potrošnja ima svoju logiku. Lokomotive koje preuzimaju električnu energiju po pravilu gube jedan deo iskorišćene energije za sopstveno pokretanje i transmisioni mehanizam. Upravo ti prazni hodovi predstavljaju značajnu stavku u ukupnim troškovima energije. Osnovni cilj ovog rada je da identifikujemo model upravljanja energetskom efikasnošću u železničkom transportu. Korišćen je model proste linearne regresije, kao model predviđanja da odredimo buduću potrošnju, a samim tim i troškove koji se odnose na električnu energiju. Informacionu osnovu čine relevantni meta podaci prikupljeni iz statističkih baza podataka, na osnovu kojih smo formulisali i izvršili ekstrapolaciju regresionog modela. Rezultati su pokazali da uštede električne energije utiču na povećanje dobiti u železničkom preduzeću iz Srbije. Ukazali smo i na ograničenja i pravce budućih istraživanja.