Twitter, one of the most important social media platforms, has been in the headlines regularly since its acquisition by Elon Musk in October 2022. This acquisition has had a strong impact on the employees, functionality, and discourse on Twitter. So far, however, there has been no analysis that examines the perception of the acquisition by the users on the platform itself. For this purpose, in this paper, we use georeferenced Tweets from the US and classify them using a polarity-based sentiment analysis. We find that the number of Tweets about Twitter and Elon Musk has increased significantly, as have negative sentiments on the subject. Using a spatial hot spot analysis, we find distinct centres of discourse, but no clear evidence of their significant change over time. On the West Coast, however, we suspect the first signs of polarisation, which could be an important indication for the future development of discourse on Twitter.

This paper seeks to unveil how (geospatial) connection strategies associated with business innovation, differ between geolocated social media and hyperlink company networks. Thereby, we provide a first step towards understanding connection strategies of innovative companies on social media platforms. For this purpose, we build a hyperlink and Twitter follower network for 11,892 companies in the information technology (IT) sector and compare them along four dimensions. First, underlying network structures were assessed. Second, we asserted information flow patterns between companies with the help of centrality measures. Third, geographic and cognitive proximities of companies were compared. Fourth, the influence of company characteristics was examined through linear and logistic regression models. This comparison revealed, that on a general level the basic connection patterns of the hyperlink and Twitter network differ. Nevertheless, the geospatial dimension (geographic proximity) and the knowledge base of a company (cognitive proximity) appear to have a similar influence on the decision to connect with other companies on Twitter and via hyperlinks. Further, the results suggest that innovative companies most likely align their connection strategies across hyperlink and Twitter networks. Thus, business innovation might effect connection strategies across online company networks in a comparable manner.

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