Recommender systems have become an active research topic during the last two decades, thus giving rise to several approaches and techniques. They have also become increasingly popular among practitioners and used in variety of areas including movies, news, books, research articles restaurants, garments, financial services, insurance, social tags and products in general. Tourism is an important sector for economic development and a potential application area of use of recommender systems. This paper presents an overview of existing recommender approaches used in tourism and discusses their relevance taking into account tourism context and specificities.

The context of the COVID-19 pandemic has driven consumers to use remote and contactless services. Indeed, and in order to avoid any kind of contamination, it was recommended by international health authorities to adopt a policy of physical distance. This policy has had an impact on consumer behavior and on the way in which consumers make a purchase. Thus, some consumers, fearing the risk of being contaminated, have begun to prefer online purchases and consequently the use of electronic payments (E-payments). This study aims to analyze the intention to adopt E-payments during the COVID-19 pandemic. It suggests the effect of perceived risk, perceived security, trust, social distancing, and Internet experience on the behavioral intent to adopt E-payments in Morocco during the pandemic. The proposed research model was developed by extending the Technology Acceptance Model (TAM) to explain and predict consumers' intentions to adopt these e-services.This study stands out for its originality in the context of the COVID-19 pandemic, new variables such as COVID-19 perceived risk and social distancing with multiple impacts on consumer purchasing behavior are included in the model. It thus enriches the existing literature on E-payments adoption models, especially since there is no similar research on the Moroccan market. In addition, the conceptual model proposed in this study can provide important guidance to firms wishing to define appropriate strategies to promote the use of electronic payments.

No abstract