With the rapid development of China’s economy and the continuous optimization and improvement of Internet information technology, a new thing, new media, has emerged. On this basis, a kind of artistic behavior of creating, carrying, spreading, and appreciating is also called new media art. New media art has developed for a long time in foreign countries, but its development and popularization are relatively late in China, and it is still in a stage of improvement. As far as visual communication design is concerned, the emergence and development of new media have strongly promoted the development of its work and the dissemination of various works. Developing visual communication design based on new media art has become a key issue for all visual communication designers. Nowadays, deep learning is widely used in different fields in different ways, and image art representation is a hot research field in computer vision. Therefore, this paper mainly studies and analyzes the symbolism of new media art expression forms and proposes a new media art symbolism model based on artificial intelligence big data. In order to provide a method of real-time representation of art images, the deep learning method is used to model the artistic expression of images, and spatial reorganization of content features and style features is carried out. This paper designs simulation experiments to verify the effectiveness of the model, which can provide some help for the development and improvement of new media art in China. We compared the results of our model with a number of other models to test its effectiveness. We achieved a matching accuracy of 98.4% which is higher than or equal to the results of the existing models.