Tanggal masuk 27-06-2020 Research examines rates of the billboard tax increase regional revenue, for that purpose of research to analyze the determination of the billboards tax rate in increasing the original income of the District (PAD) Maros Regency. The research approach uses a descriptive qualitative, data in the research derived from the data on realization of billboards through strict supervision and through counseling to billboard taxpayers about the urgency of the billboard tax for the regions. Results finding that the process of determining billboards tax rate would increase the PAD in Maros district. Research can inform decision making for the local government of maros in setting standards with respect to the advertisement tax.