This article is devoted to the study of the attitude to organic food of residents of Southern Russia in connection with the development of a regional model of organic animal husbandry. Respondents consider organic products more acceptable to be healthy. Since the Russian state must take care of the health of the nation, the development of organic production and the consumption of environmentally friendly products by the population is, above all, the responsibility of the state. According to survey participants, it affects such areas as price control for these types of products and targeted programs to support producers, whose activities meet the needs and expectations of consumers. An important role is played by knowledge and skills of managers and employees of agricultural organizations to increase the efficiency of production and sales of organic livestock and poultry products. Therefore, professional (re)training and professional development through special programs are relevant to achieve this.