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Аннотация. В статье авторами рассмотрены особенности формирования стратегических полей деятельности компании International Business Center Corporate Travel. Обозначена специфика предоставления профессиональных услуг по обслуживанию клиентов бизнес-сегмента в России. Определена текущая позиция IBC Corporate Travel на рынке. Проведен детальный анализ стратегических полей деятельности компании, позволивший представить и обосновать стратегическое планирование деятельности компании по предоставлению услуг в индустрии делового туризма.

The article deals with the main problems related to the congress and exhibition activities; identifies the features of creating an exhibition infrastructure in the regions of Russia; analyzes the dynamics of congress and exhibition activities development in Russia; identifies the causes that affect the development of congress and exhibition activities. The authors have analyzed and assessed the rating of event potential, evaluated various changes that contribute to the development of congress and exhibition activities in the regions of the country; the authors offered and analyzed the measures that contribute to the quality and efficiency improvement of congress and exhibition events organization in modern market conditions.

The article considers the formation of specific models of professional competences of the specialist, based on the requirements of the professional community in the conditions of the modern market. An analysis of the normative and legal framework imposing the necessary requirements to the content of educational programs of the university was carried out. The features of the competency-based approach, which affects systemic changes in the educational sphere of Russia and affects all aspects of its activity: organization of the educational process, interaction of all allocated levels in the education system, development of a new system of evaluation funds according to the level of formation of the required competences, are identified.