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The article discusses the role of technology "digital twins" in the development of digital technologies. Analysis of the development of digital technologies reveals the relevance of the development and implementation of digital technologies in the company's business processes. The article analyzes the main modeling methods used to create digital twins. The features of the use of digital twins in the activities of industrial companies are revealed and the benefits for the company from their use are highlighted. It is noted that the use of the technology "digital twins" allows you to reduce the need for financial resources while minimizing the time spent. It has been established that the use of this technology in the activities of large Russian industrial companies will contribute to a significant increase in the efficiency of their activities and the development of the digital technologies market.