The study sought to investigate Ghanaian bank customers' ranked preference for corporate social responsibility (CSR) initiatives and determine which initiative has the greatest effect on their attitudes and behaviour toward banks. A sample of 384 retail bank customers was employed in the study. The study applied a one-way MANOVA and two univariate ANOVAs. The study found that customers have the highest preference for corporate philanthropy initiatives, followed by customercentric and community volunteering initiatives. Additionally, the overall effects of CSR initiatives on customers' attitude and behavioural intentions toward bank brands are found to be significant. More specifically, the study found, using a Scheffé post-hoc test, that corporate philanthropy initiatives have the greatest effect on both attitude and behavioural intentions towards bank brands. Based on the findings, the study recommends that corporate philanthropy initiatives are the best type of CSR initiative that retail banks should apply to enhance customers' attitudes and behaviour towards their brands in Ghana.

This article explores the importance that prospective jobseekers attach to corporate social responsibility (CSR) practices of firms and how their CSR perceptions may translate into their willingness to work for CSR-practising firms. The study employed correlations, as well as multiple and hierarchical regressions to analyse data collected from 603 respondents. CSR perception was found to be positively related to attraction to working for CSR-practising firms. Male respondents attached higher importance to firms' engagement in CSR while respondents from the African continent attached higher importance to firms' engagement in CSR than respondents from other continents, with the exception of Australia.