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a b s t r a c tThe present study was aimed to assess the effect of information about organic production on beef liking and consumer willingness to pay. Mean scores of perceived liking were higher for organic beef (OB) as compared to conventional beef (CB). Expected liking scores were higher for OB than for CB. For OB the expected liking was significantly higher than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CB no difference was observed. Consumers completely assimilated their liking for OB in the direction of expectations. Consumers showed a willingness to pay for OB higher than the suggested price (P < 0.001), the latter corresponding to the local commercial value for organic beef. We conclude that the information about organic farming can be a major determinant of beef liking, thus providing a potential tool for meat differentiation to traditional farms.

Thirty-two male fallow deer, half 18- and half 30-month-old, were slaughtered after a 4-month feeding trial on pasture alone or with daily supplement of 500 g (dry matter) concentrate/head (eight each 18- and 30-month-old). Neither diet nor age produced significant effects on M. longissimus thoracis et lumborum (LM) and on M. semimembranosus (SM) pH and colour. Meat texture properties (Warner-Bratzler-WB Shear Force and compression), water loss and collagen content were unaffected by diet, while the older deer had higher LM WB peak force values (4.15 vs 4.88 kg) and lower collagen solubility (34.61 vs 22.58%). LM and M. semitendinosus (ST) of the supplemented deer had a higher content of fat (pasture vs concentrate feeding: 0.56 vs 0.72% in LM; 0.55 vs 0.78% in ST) and provided lower PUFA, particularly n-3 PUFA, and higher n-6/n-3 ratio (3.30 vs 4.76 in LM; 3.39 vs 4.63 in ST). Thirty-month-olds' LM and ST were fatter than 18-month-olds', and provided lower PUFA, both in the n-6 and n-3 fraction.

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The main elemental constituents (H, C, N, O, and S) . Isotopic ratios can be measured precisely and accurately using dedicated analytical techniques such as isotope ratio mass spectrometry (IRMS). Analysis of these ratios shows potential for assessing the authenticity of food of animal origin. In this review, IRMS analysis of food of animal origin and variability factors related to stable isotope ratios in animals are described. The study also lists examples of application of stable isotope ratio analysis to meat, dairy products, fish, and shellfish and emphasizes the strengths and weaknesses of the technique. Geographical, climatic, pedological, geological, botanical, and agricultural factors affect the stable isotope ratios (SIR) of bio-elements, and SIR variations are ultimately incorporated into animal tissue through eating, drinking, breathing, and exchange with the environment, being recorded in the resulting foods. SIR analysis was capable of determining geographical origin, animal diet, and the production system (such as organic/conventional or wild/farmed) for pork, beef, lamb, poultry, milk, butter, cheese, fish, and shellfish. In the case of the hard PDO (protected designations of origin) cheeses Grana Padano and Parmigiano Reggiano it is also used in real-life situations to assess the authenticity of grated and shredded cheese on the market.