The aim of this study was to identify facial and oral cosmetic dentistry patterns subjacent to formation and professional practice of the newly graduate dental surgeons from the racism point of view. This is an investigative study with a qualitative approach based on the thematic analysis. Initially a documental analysis in an important magazine and periodontal books were carried out.Thereafter, dental surgeons were interviewed and semi-structured questions were applied. In the odontology teaching field, this study showed that the presence of racial characteristic is omitted or treated as an alteration in the normality patterns and it is considered anti-aesthetic. All the interviewers were all encouraged to offer this cosmetics dentistry procedure with the opportunity of obtaining a beautiful and healthy smile, thus assuring the belief of the Caucasian racial aesthetic superiority. The offer of gingival bleaching is oriented by the Caucasian pattern of beauty evidencing the ethnocentric character of this procedure.

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