This article presents the principles considered in the development of an electronic guide that aims to contribute to the dissemination and participation in the celebration of Holy Week in the city of São João del-Rei, MG. It is a scientific-technological study, which draws on exploratory research on the topic, analysis and application of taxonomy techniques for organizing information, which culminated in the development of an application for smartphones in order to provide access to information available on the Internet (web). The presented results are a reference model for the development of e-guide applications that allow access considering three ways organization (chronological, thematic and spatial), content with multimedia format and interactivity among its users promoted through other popular service social media (mashup).Despite the scientific findings, we believe that the application tends to promote regional tourism, improving the experience of user participation in the celebration of Holy Week, besides serving as a reference for developing similar initiatives involving the development of e-guide apps that rely on the use of multimedia information and services available online.