The use of the state-of-art information and communication technology has been found to enhance the effectiveness and sustainability of the tourism industry and many countries have chosen to implement smart tourism tools as a strategy to adapt to the continuously changing profile of tourists. While there are many tools which could be implemented for such endeavors, the evaluation of the tourist preferences in relation to their use and importance needs to be done so as to ensure at least the sustainability of investments and of the local development strategies. The Chimborazo Fauna Reserve (canton of Riobamba, Ecuador) was selected for the application of a questionnaire survey to evaluate the importance of 38 smart tourism tools based on the experience of Ecuadorian and international tourists with them. The survey considered more than 700 respondents and 500 valid questionnaires were retained for analysis which was done mainly by developing distributions of the relative frequencies of ratings given on a 5-point Likert scale and by a correspondence analysis at the level of two subsamples: national and international tourists. There were obvious differences between these two groups in terms of importance placed on the smart tourism tools. The first difference was that the Ecuadorian tourists found less utility in the smart tools as compared to the international tourists. The second difference was that the best rated tools in terms of importance were different among the two groups, with the international tourists placing, for instance, more importance on safety-related tools. Correspondence analysis has shown the similarities of profiles and data association, being a useful tool of associating the ratings to the evaluated tools. The knowledge gained by the survey may be helpful in supporting the development of local tourist strategies, providing at the same time valuable data to support preference comparisons with other tourist destinations and countries.

La Reserva de Producción de Fauna de Chimborazo (RPFCH) es una de las áreas protegidas más importantes del Ecuador cuyo objetivo fundamental es la preservación de la fauna y la flora altoandina, este trabajo se efectuó con el propósito de monitorear el Herbazal del páramo que es una de las ocho formación vegetales que posee la reserva para evaluar los cambios que sufre este ecosistema altimontano debido al cambio climático, se utilizó 128 ortofotos de toda el área de estudio y con la ayuda del software Arc Gis 10.1 se geo proceso todo lo referente a la cartografía, para el análisis estadístico se utilizó las fórmulas del Manual de Ordenación de Montes de Andalucía donde se definió el número de unidades muestrales, se trabajó con un 5 % de error y 95 % de certeza se utilizó parcelas óptimas donde el tamaño de la muestra aproximado para estimar p con un límite de B para el error de estimación, para inventariar la flora se utilizó la metodología GLORIA mediante el levantamiento de cuatro cuadrantes de 1 m2 x 1 m2 en 10 parcelas donde se estableció la riqueza, abundancia, dominancia e IVIE cuyos resultados se tabularon el software PAST 4.0, el esfuerzo de muestreo se validó con la ayuda del software Eco Sim se precisó que las familias Poaceae, Asteraceae y Apiaceae son las más dominantes, alfa diversidad indicó un valor de 0,95 para el índice de Simpson y para Shannon Wiener de 3,31 valores altos para diversidad biológica, un valor de 0,67 % en la similaridad florística (beta) debido a la gran presencia de Calamagrostis intermedia, el Análisis de correspondencia determinó dos nichos ecológicos con 23 especies sumando un 51,05 % del total de individuos muestreados indicando que estos son los más susceptibles a desaparecer por el calentamiento global.

Today, corporate social responsibility considers social, environmental and economic factors, ethical values, people, communities and the environment.ISO 26000 promotes decision making for the benefit of society, reduces the labor risk, contributes to public confidence, it generates innovation and business competitiveness, strengthening ties with its stakeholders, maximizing loyalty of its employees minimizes conflicts with consumers. The main beneficiaries of Corporate Social Responsibility are stakeholders (shareholders, employees, suppliers, customers, community and environment). Moreover, the design and implementation of the management model of Corporate Social Responsibility in micro, is not only a priority, but a strategic decision of vital importance, seeking economic, social, environmental well-being from the company and to the community.A level micro business in Ecuador CSR is not evident, so it became necessary research to meet the situational state of CSR and from the same generate a model for this group of companies based on the case study company Reyursa SA , representative at the level of the city of Machala, province of El Oro, Ecuador, becoming a sample of what is happening and what you can do for microenterprises in similar conditions, also contributing to the control mechanisms microenterprise to ensure timely and fair payment of wages and profits; generate awareness actions and respect for human rights; promote a culture of respect for nature; develop and implement good social and environmental practices; promote integrated processes and citizen

La microcuenca del Río Chimborazo está ubicada en la Parroquia San Juan, provincia de Chimborazo, en la zona central de los Andes ecuatorianos. El 90 % de los habitantes son indígenas y hablan el Kichwa. Su extensión es de 12 460 hectáreas, de las cuales 27 % son pastizales. En promedio, cada vaca produce 6 litros de leche al día, lo cual se debe entre otros motivos a la mala calidad de los pastos. Se desconoce el motivo de esto último, así que se llevó a cabo un estudio que permite idear una metodología sencilla y participativa que determine el nivel tecnológico del cultivo y establezca científicamente la problemática en la implementación y manejo del pasto. Asimismo, con ello se busca definir si la tecnología agronómica hasta hoy desarrollada y aplicada en dicha área andina es sostenible. La presente investigación se erige como base orientadora para futuros trabajos científicos agronómicos, de capacitación y asistencia técnica a desarrollar, con un enfoque de sostenibilidad para las diferentes prácticas y fases del cultivo. Después del análisis correspondiente se reportan las deficiencias en las fases agronómicas del mismo.

Among the main terrestrial habitats are forests that present great diversity and endemism, despite their importancedue to the socioeconomic and ecological benefits they provide to human populations, they are vulnerable to modifications generatedby global changes de-rived from anthropogenic activities, and climate change that affect this important eco-system, Mitigating the effects of this entails a great responsibility that must be based on knowledge. To understand the dynamics of the evergreen forest plant formation of the páramo in the Chimborazo Fauna Production Reserve, we set out to characterize these ecosystems with respect to various environmental and forest variables through different multivariate statistical techniques. The factors evaluated were structure and composition. Forest information was obtained in 12 plots (with a total area of 4.32 ha). Univariate de-scriptive statistics allowed to determine the optimal and marginal habitat, the cluster analysis determined three similar groups according to forest characteristics, the principal components analysis showed that temperature (BIO 7) and precipitation (BIO 14) are the main variables that explain the distribution of forest species in the areas, the analysis of multiple correspondences allowed to determine that the relicts of evergreen forest of the páramo located in the parish Pilahuin contain forest species with optimal conservation characteristics.