The emergence of the Internet as a commercialization method has offered organizations many opportunities. However, when buyers want to execute a transaction online, a certain distrust typically accompanies the need to provide personal data. To address this problem, assurance seals have been designed for use on websites. Different guarantee logos certify compliance with buyer protection laws and offer transparency in the commercial process. Thus, assurance seals displayed on the websites of sellers that adhere to a specific trust system allow consumers to choose among entities that have publicly committed to best business practices. We researched 130 sellers in Europe and Latin America that adhere to assurance seals in order to determine the influence of such seals. Our research shows that the use of trust seals increases Internet sales for more than 66% of these companies, improves their corporate image, enhances the number of potential buyers who visit their websites, and generally captures consumers’ attention.

Purpose - The objective of this work is to analyze minors’ participation with interactive software. Methodology/approach/design - The Spanish regulations in effect on this matter will be analyzed. Similarly, applicable best practice instruments that have been adopted will be analyzed. Findings - The interactive software industry’s self-regulation could be a thought-provoking tool to complement legal regulations to protect minors. Practical implications - The repercussions of this research analysis can be useful for the interactive software industry, civil society, and the public sector. Originality/value - This research article shows the risks that minors face in the digital world. The study provides a perspective that highlights the harmful and illegal content that affects minors.

No abstract

No abstract

Resumen: En este trabajo analizamos la relevancia que la privacidad tiene en la era digital. Representa uno de los aspectos susceptibles de generar desconfianza en el consumidor o usuario que recurre a Internet. Para garantizar que las empresas que operan en la Red son respetuosas con los derechos de los usuarios, se han ideado logotipos acreditativos de la adhesión a un elenco de buenas prácticas en el ámbito de la privacidad. Uno de los objetivos fundamentales del presente artículo es poner de relieve que tales instrumentos constituyen un útil complemento de la normativa legal. Igualmente se realiza un estudio empírico, sobre la base de una entrevista semiestructurada abierta, dirigido a conocer los efectos que estos iconos tienen respecto a sus destinatarios. Hemos delimitado el presente estudio a los logotipos que operan en España, con independencia del origen de los mismos, dado que algunos son foráneos.Palabras-clave: confianza; confidencialidad; Internet; privacidad; sellos. Internet privacy seals: user perception in SpainAbstract: In this paper we analyze the importance that privacy has in the digital age. It represents one of the aspects which can generate distrust in the consumer or user of Internet. In order to guarantee that those companies which operate in Internet are respectful of the user's rights, it has been designed logos for the adherence to a list of good practices in the field of privacy. One of the most important objectives of this paper is to emphasize that such instruments provide a useful complement to the legal regulations. However, it will be done an empirical study, based on the open semi-structured interview, and designed to determine the effects that these icons have on their receivers. We have delimited the present study to logos operating in Spain, regardless of their origins, because some of them are outsiders.