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Today, tobacco is a serious public health problem considered a risk factor in chronic diseases and its complications. Tobacco habit is a risk factor completely modifiable, so it is important to quit this bad habit at all ages. Due to tobacco epidemic, the World Health Organization (WHO) established the Framework Convention on Tobacco Control (FCTC) and the Monitor, Protect, Offer, Warn, Enforce and Raise (MPOWER) Brochures and the importance of the use of social marketing as a tool of educational communication to transmit health information clearly, and promote healthy lifestyles, reinforce knowledge, attitudes or behaviors.

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