In the context of an associative theory of creativity, the effect of specific associative priming upon incubation of creative performance was studied. 2 experiments were conducted. In Experiment I, using 30 Ss, it was demonstrated that performance on a remote-associate task was enhanced by specific priming. In a 2nd study, using the same method and materials, high scorers (HC) and low scorers (LC) on the Remote Associate Test (a measure of creative potential) were compared in a 2X2X3 factorial design also including 2 levels of priming (some and none) and 3 time relationships (immediate, pre-24 hr. and post-24 hr.). HC Ss performed significantly better than LC Ss, and the effect of specific priming was significantly greater than no priming. The time relationship had no effect. These data lend support to an associative interpretation of the phenomenon of incubation.