Abstract:The rational use of territorial resources is a key factor in achieving sustainability. Spatial planning is an important tool that helps decision makers to achieve sustainability in the long term. This work proposes a multi-objective model for sustainable land use allocation known as MAUSS (Spanish acronym for "Modelo de Asignación de Uso Sostenible de Suelo") The model was applied to the Plains of San Juan, Puebla, Mexico, which is currently undergoing a rapid industrialization process. The main objective of the model is to generate land use allocations that lead to a territorial balance within regions in three main ways by maximizing income, minimizing negative environmental pressure on water and air through specific evaluations of water use and CO 2 emissions, and minimizing food deficit. The non-sorting genetic algorithm II (NSGA-II) is the evolutionary optimization algorithm of MAUSS. NSGA-II has been widely modified through a novel and efficient random initializing operator that enables spatial rationale from the initial solutions, a crossover operator designed to streamline the best genetic information transmission as well as diversity, and two geometric operators, geographic dispersion (GDO) and the proportion (PO), which strengthen spatial rationality. MAUSS provided a more sustainable land use allocation compared to the current land use distribution in terms of higher income, 9% lower global negative pressure on the environment and 5.2% lower food deficit simultaneously.