This research proposes to study production cost, revenue, income, BEP, R/C, and price changes analysis of broiler chicken farming business at PT Bilabong. The method of location determination was held by purposive method. The respondents sample determination method was census with 12 plasma farmer. The research result showed that the production cost average is Rp 223,737,701. Revenue average is Rp 268,247,430 and income average is Rp 44,509,729. The BEP (Unit) is Rp 13,375/kg, the production farmer average 16,467 kg. The BEP (Price) is Rp 15,465/kg, sale farmer average at Rp 16,290/kg. This result showed that broiler chicken business at plasma farmers of PT Bilabong plasma farmers reached higher value than BEP of unit and BEP of price. R/C value showed 1.2. The critical point analysis of price changes was 5% and it is mean that if broiler chicken price lower than 5%, so that the farmers will undergo a loss. Based on the income analysis, BEP and RC estimation, it can be definitely concluded that the plasma broiler chicken farming at PT Bilabong in Limpung district Batang regency is profitable and worth the effort.Keywords: Broiler, Business Analysis, Partnership, BEP, R/C

Cocunut coir, as a secondary product of coconut, can be processed into eco-friendly fiber. This fiber is used as raw materials for handicrafts. This research aims to analyze the internal and external factors, as well as formulating an alternative strategy for the development of coconut coir handicraft business in LKP AKAS Kebumen Regency. The data used primary and secondary type. Data analysis method is done by using Internal Factors Evaluation (IFE) matrix, External Factors Evaluation (EFE) matrix, Internal External (IE) matrix and SWOT matrix. Data analysis resulted internal factors (strenghts) including abundant availability of raw materials, availability local labor, short marketing channels, national and international marketing. In the other hand, internal factors (weakness) are including lack of product innovation, an effective organizational structure, old manpower, an availability recorded orders, and lack of promotion through the website and social media. The external factors (opportunity) including the partnership with raw materials suppliers, the steadiness of raw material prices and repeated orders, the lack of competitors with the same materials, the supports from local government, and the request of delivery orders. In the other hand, the external factors (threaths) are including the risk of the market (numerous kind of handicraft with different materials), and the presence of other handicraft industry. The result of IE analysis, LKP AKAS is located in zone I, i.e grow and build. Suitable strategies for this area are market penetration, market development, and product development. Alternative strategies that can be done are: (1) make a business plan including production layout, product variation (production) and marketing to add customers; (2) summarize and manage the customer’s orders in order to have regular evaluation of the business progress in the future; (3) modified the product becomes more varied in order to be able to compete with other handicraft products; and (4) increase promotional activities online (website and social media) to attract consumers. Keywords : development strategy, handicraft, coconut coir, SWOT, Kebumen.

Abstrak Desa Beringin merupakan salah satu desa yang terletak di Kecamatan Godong Purwodadi. Mitra kegiatan ini merupakan salah satu warga Desa Beringin yang mempunyai usaha produksi keripik pisang. Usaha ini telah cukup lama ditekuni dengan kapasitas produksi 6-7 tandan pisang untuk setiap prosesnya. Usaha keripik pisang mitra selama ini mmepunyai beberapa kendala, diantaranya adalah (i). proses pengirisan pisang yang membutukan waktu lama karena penggunaan pisau manual, (ii). waktu penggorengan yang lama karena tungku yang digunakan adalah tungku tradisional, serta potensi debu dan kotoran dari abu kayu bakar dan (iii). kapasitas penggorengan yang terbatas karena ukuran alat penggoreng yang kecil. Dengan melihat kendala ini, maka kegiatan yang dilakukan meliputi (i). perancangan dan pabrikasi alat pengiris pisang serta (ii). penggantian tungku dan wajan/alat menggoreng. Kata kunci : keripik pisang, alat pengiris, tungku, wajan penggoreng