Jamu is a traditional herbal drink that is still in demand by many people until now. Traditional herbal medicine has various benefits including prevention, maintenance, and healing of diseases. This research was conducted to explore the consumer's perception about the traditional herbal drink Ngadirgo Semarang. This study used a qualitative approach, with 21 informants consisting of 19 female informants and 2 male informants. The data collection techniques are carried out by observation, interviews, and documentation. The results showed that there were several perceptions in society. The consumer's perception about traditional herbal drinks also varied, starting from the reasons, the taste, and the experience of consuming herbal drinks. Consumers have various reasons to consume traditional herbal drinks such as based on the perceived disease, side effects of herbal drink, the effectiveness of drinking herbal drink, and the low price. From this research, it can also be seen how the public's perception of the traditional herbal drink Ngadirgo Semarang that they consume, such as the flavor and texture of herbal drink, serving method, and the experience of consuming traditional herbal drink. The consumers of traditional herbal drinks transmit their knowledge from generation to generation.

Each rural area in Indonesia has different commodities in order to meet their daily needs, such as in Krajan, Medono Village, Kendal which has palm sugar as their main commodity. Palm sugar is a local commodity derived from the use of palm tree sap that grows wild or cultivated on community-owned plantations and is one of the economic sources of the Krajan community. This study aims to find out how far palm sugar is a commodity that plays a role in the household economy of the community in Krajan. The method used in this study is descriptive qualitative with data collection techniques in the form of indepth interviews with several parties, literature studies, and documentation. The results of this study indicate that palm sugar is the main commodity in Krajan, Medono Village, which is used as a household economic resource by the surrounding community in meeting their daily needs. For the community around the Krajan, utilizing palm tree sap is a profitable thing because without a lot of capital they can harvest in large enough quantities.