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The relevance of the research is caused by the importance of maintaining the competitiveness of the national economy in the conditions of forming and developing digital economy. The research objective is to analyze obstacles to the effective implementation of the strategy of digitalization of the domestic economy and factors that hinder it, which, in our opinion, are not given enough attention. The authors consider the influence of institutional features of modern Russian economy on economic behavior of business. The adverse institutional environment is considered the main reason which is slowing down digitalization of Russian economy and development of digital technologies by business. The analysis of the modern Russian institutional environment, in particular its important factors such as vulnerability of ownership rights and low institutional trust to the power, allows to draw the conclusion that they lead to the emergence and consolidation of new economic and behavioral norms, which become alternative mechanisms of the economic choice at implementing economic interests. Thearticle substantiates such a modern phenomenon of Russian economy as institutional alienation of reproduction functions of business at the social production. In this connection, there is a necessary to develop state actions for digitalization of economy at their coordination with a complex of actions for improving the institutional business environment, which is slowing down effective socio-economic development of the national economy.

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