In this research, the paradigms changing with globalization on the consumer society, capitalism and information systems; it aims to examined through art and design as a consumption object / commodity. In the research, as a tool of the consumer society, new theories and searches that emerged with the globalization process will be presented in terms of their reflections on art and design. Art and design as a consumption object, consumer behavior, cultural formation, populism, branding etc. observed that it evolves continuously with such concepts. The concept of value that creates this motion, it is shaped around the society in the tendency to commodify. From this perspective; the main problem of the research, is the understanding of Art/ Design as a consumption object, it is shaping by changing paradigms in the social process. As a result, the determination of cultural and social norms in the formation of the consumer society seems to be very important in terms of access to the masses. In this context, to be shape or object of the time period we live in, so how to commodify, it varies according to the formation of paradigms in the process. The research, presented to the subject from this perspective, theoretically it is predicted to contribute to the literature to a great extent.

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