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Finally, the support of my family and partner was essential during this project. Malte, thank you so much for being my partner and on my side, even in the most desperate moments. You are always there for me and put things into perspective when I lost it. You perfectly ground me when I go crazy and keep me from overdoing it. Thanks for granting me the freedom I needed and creating a home and safe space to always fall back on. My parents and my sister, thanks for being the best and unconventional family I could wish for. You provided me all the tools I needed to pursue my goals and never give up. You are my role models in performing against all odds and going beyond your own limits, while also freeing up space to relax and not take things too serious. It all started with ancient Egypt and ended up with behavioral economics, Mama and Papa, I dedicate this thesis to you. IVContents 1 Introduction 2 A New Measurement Conception of the 'Doing-Using-Interacting' Mode of Innovation 3 Managing Innovations: Using Learning and Performance Goals to Promote Non-R&D Innovation 4 The Effect of Monetary Incentives and Self-Chosen Payment Schemes on Non-R&D Innovation