If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract The Internet is playing an increasingly important role in the marketing activities of organisations across a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly what impact it will have on marketing. To shed some light on this uncertainty, the present study examines managers' perceptions of the impact of the Internet on key marketing activities. It employs a quasi-longitudinal research design involving mail surveys to Australian marketing decision makers. Findings suggest that expectations in 1999 may have been unrealistically optimistic and exaggerated. It would appear that the so-called "dot.com crash" has led to more realistic and pragmatic expectations among practicing managers in 2001. The study then focuses on differences in perceptions between industries. As expected, divergent views emerge, particularly from within the services sector. Managerial implications are then considered, conclusions drawn and future research directions outlined.

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This article is a study of household medicine production and consumption through an examination of the papers of Elizabeth Freke (1641-1714) and a wider survey of around nine thousand medical recipes in printed and manuscript collections from seventeenth-century England. It investigates the sorts of medicines that may have been produced in early modern households and the production methods, ingredients, and equipment used. Focusing on three inventories of medicines compiled by Freke between 1710 and 1712 as well as her manuscript recipe collection and medical reading notes, I contend that she kept on hand a number of cure-alls and medicines for general weaknesses, while holding onto recipes for more-specific ailments; the recipes, in these cases, would be the "just-in-case" medicine cabinet. I also argue for a close relationship between commercial and domestic medicine, and present the idea that household practitioners purchased not only ingredients (both processed and unprocessed) and equipment, but also medical knowledge.

In 1615, Gervase Markham, having penned a number of successful advice manuals on husbandry and gentlemanly pursuits, turned his talents to instructing the women of England on how to go about their duties. The English hus-wife offers guidance on the 'the inward and outward vertues which ought to be in a complete woman'. Significantly, in this manual for the 'complete woman', Markham begins not only with instructions for 'inward vertues of the minde', but also with 'general Knowledges both in Physicke and Surgery, with plain approved medicines for health of the house-hold, also the extraction of excellent Oyles for these purposes'.1 Physic was considered by Markham to be 'one of the most principal vertues which doth belong to our English Houswife'. Accordingly, it was necessary for her to have 'a physicall kind of knowledge', to know . . . how to administer many wholsome receits or medicines for the good of their healths, as wel to prevent the first occasion of sicknesse, as to take away the effects and evill of the same when it hath made seasure on the body. 2To aid women on this quest, Markham offers a long section of medicinal recipes purportedly taken from a private manuscript compiled by a lady known for her skills in these areas. Markham's call for early modern English women to equip themselves with considerable skills in physic makes continual appearances in other works of this kind throughout the seventeenth century. His contemporary, Richard Brathwaite, also touches upon women's roles as healthcare providers in his tract The English Gentlewoman. Brathwaite writes:The research for this paper was funded by the Wellcome Trust (grant nos. 65338 and 094110). My thanks go to Sharon Strocchia, the editors of Renaissance Studies and the peer reviewers for their suggestions. Earlier versions of this paper were presented at the 'Histories of Medicine in the Household' conference at the University of Warwick and the Department II (Daston) Colloquium at the MPIWG and I am indebted to the audiences at both meetings for their insightful criticisms. Finally, I am grateful to Mary Fissell and Lauren Kassell for their help and comments.

When Mary Cholmeley married Henry Fairfax in 1627, she carried to her new home in Yorkshire a leather-bound notebook filled with medical recipes. Over the next few decades, Mary and Henry, their children and various members of the Fairfax and Cholmeley families continually entered new medical and culinary information into this ‘treasury for health.’ Consequently, as it stands now, the manuscript can be read both as a repository of household medical knowledge and as a family archive. Focusing on two Fairfax ‘family books,’ this essay traces on the process through which early modern recipe books were created. In particular, it explores the role of the family collective in compiling books of knowledge. In contrast to past studies where household recipe books have largely been described as the products of exclusively female endeavors, I argue that the majority of early modern recipe collections were created by family collectives and that the members of these collectives worked in collaboration across spatial, geographical and temporal boundaries. This new reading of recipe books as testaments of the interests and needs of particular families encourages renewed examination of the role played by gender in the transmission and production of knowledge in early modern households.