A staff shortage has a negative impact on the functioning of both an individual service or enterprise (organization, institution) in general, and the entire industry in which it arises. This problem is observed most acutely today in the social sphere, in particular, for education and health care, which are strategic sectors of existence of any state. In this regard, the article explores the problem of the staff shortage in the health care sector of the Krasnodar Territory. The analysis has shown that in the Krasnodar Territory a staffing level of a health care personnel is on average 75%, but, as in the whole country, it is significantly higher in medical organizations providing an inpatient care than in an outpatient service. The key problems of the staff shortage are: low wages of young professionals, a long training period for the professionals, poor material and technical base of medical institutions, etc. The staff shortage primary negatively affects the efficiency and quality of medical service. To maintain positive trends and completely eliminate the staff shortage, medical universities need to increase not only the number of trained graduate-therapists, but also narrow professionals, who will come to work in outpatientpolyclinic organizations. An analysis of the structure of terminated agreements under the "Zemsky Doctor" Program has revealed an inefficiency of the regional recruitment policy in the medical care in 8 municipalities of the Krasnodar Territory. In these conditions, the importance of social-psychological methods of motivation arises. A special place is occupied by a material stimulation, which is not only economic, but also socialpsychological in nature. Under these conditions, great attention should be paid to an application of the two-factor theory of the motivation by F. Herzberg in the health care system, focusing on hygienic factors

Ideally, a sustainable city creates a sustainable lifestyle in four areas: ecology, economics, politics and culture. The relationship between lifestyle and health is most fully expressed in the concept of "healthy lifestyle" -it is a prerequisite for the development of various aspects of human life, the achievement of active longevity and the full performance of social functions. The integrated development of facilities that form the social infrastructure of the city, their accessibility and effective functioning play an important role in improving the level and quality of life of the population. This is very important for Krasnodar as one of the fastest growing cities with a million-plus population. The working-age population is 58.7%, it is distributed in four intra-city districts extremely unevenly, more than 8% of the population lives in rural settlements that are part of the Krasnodar municipality. The rapid growth of the city's population, on the one hand, creates an increased burden on the social infrastructure, and on the other hand, it is the key to the successful socioeconomic development of the city. Krasnodar belongs to the category "City with a favorable urban environment". However, there remains an urgent need for preschool and secondary education organizations, as well as medical organizations. One of the ways to solve these problems is Krasnodar's entry into the Healthy Cities network. Urban health initiatives, developed under the auspices of WHO, are driving change to create urban health and urban environments that will help improve the health and well-being of people.