This study explores and compares stakeholders’ perceptions of biobased products over the last few years. Three groups of stakeholders are included: consumers, the business-to-business market, and public procurers. The main research method consists of a qualitative analysis of some of the results obtained in a series of surveys in Europe-wide projects with the aim of understanding the behaviour, motivations, and concerns of stakeholders related to biobased products. The aim is to gather up-to-date information on the opinion of society from the perspective of the different actors on this type of product, focusing on textiles, in order to make a series of proposals to favour their inclusion in the market, while at the same time answering which are the most influential aspects when it comes to favouring or complicating the access of bioproducts to the market. The document compiles information from multiple sources and years (2014–2020) and, together with the most current and available information (2021), is processed in such a way that the information can be compared across years and stakeholders, allowing to observe the evolution over time of societal perspectives and the variation in opinion according to stakeholder. The results are presented according to three themes: (1) level of awareness, (2) product information, and (3) benefits, drivers, and barriers. The main findings indicate a general lack of awareness of biobased products, as well as several divergences in terms of the best methods to promote market access for biobased textiles.

The acceptance of bio-based products by consumers is one of the fundamental pillars to achieve the integration of a circular economy model in society. This article analyses the results obtained in a large-scale survey on the social acceptance of bio-based products, especially those obtained from Absorbent Hygiene Products, where a statistical analysis of the data collected is performed to establish rules of thumb and conclusions on the factors considered most significant for consumers in their purchasing decisions. The study was carried out in four European countries, and the sample population covered different age ranges, genders and economic statuses. The main findings are that the most critical factors relate to price, quality and ease of use, but other factors, such as environmental benefits, composition and origin of materials, also affect bio-based products. In addition, this study concludes that most people do not understand some important aspects related to bio-based products, and product information and communication channels need to be improved. Therefore, purchasing strategies for bio-based products should focus on addressing these shortcomings, making the decision to buy bio-based products a quick and easy action.