The paper is aimed at determining the relationship between personal and organizational values in an innovative company, and the compliance of the basic elements of the organizational culture of an enterprise to the requirements of its innovative development. The main goal of the study is to determine how to improve personnel activity by changing the organizational culture. To achieve the goal of this study, a survey of employees of an innovative Russian company is conducted in order to determine the compliance of the organizational culture as a whole, as well as its main elements (personal and organizational values), to modern business conditions. The main research methods employed are a questionnaire survey, bibliographic analysis, and content analysis. Barrett’s Cultural Values Assessment methodology is selected and adapted to the conditions of active innovative organizations and enterprises in Russia. Based on the application of Barrett’s Cultural Values Assessment methodology, adapted to the specifics of the given company, an assessment of the existing organizational culture is obtained, inconsistencies between the current and desired organizational culture are identified, and recommendations for changing the organizational culture of the company are formulated. It is concluded that organizational culture is an active resource when managing sustainable development, and is part of organizational innovation. A well-grounded and adequate choice of directions and methods for organizational changes is an important factor in achieving business sustainability. The results of the analysis imply the necessity of changing the existing organizational culture of the given company.

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Current trends in the global practice of forming sustainable development goals indicate that striving for innovative development is associated not only with investment activities, but also with tightening of environmental sanctions across the entire vertical of production and sales processes. Leading companies in the Russian oil and gas sector are prominent representatives of the industry and they shape their strategies in accordance with the UN Sustainable Development Goals. A study of the state of 6 companies of the oil and gas complex, which occupy stable positions in the markets of petroleum products and gas, is conducted in this paper. For the analysis, a methodology was chosen that covers the main directions in achieving the sustainable development goals: investment and innovation in technology, economic, social and environmental development. The materials of annual and consolidated reports on social, environmental and innovative development, the program of socio-economic and environmental development for 2015-2019 served as the information base for the formation of a sample of statistical indicators. The use of the benchmarking method made it possible to rank enterprises, find identity criteria, and evaluate possible strategic actions of oil and gas enterprises in achieving the integrated parameter of the Sustainable Development Index. On the basis of the obtained calculations, it is possible to form action strategies in the direction of "best practices" and adapt the worked out development programs relative to the general trend of achieving sustainable development of the oil and gas complex.