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The results of the convergence of the information environment of modern society have formed its characteristic features: asynchrony, space-time compression, and anonymity, reversal of authorship, cross- and multimedia. As a result of the evolution of communication models, a new, “psychobiological” model is being formed, which is characterized by mediation of technical de-vices and the specific sociality of its participants. New communicative conditions make significant adjustments to the process of forming professional discourse. In the new digital information environment, professional discourse is becoming one of the most important tools, a technology for the formation of professional identity and the reputation of a specialist. In turn, the reputational digital trail of a specialist opens up limitless networking opportunities and increases the level of professional demand. As a result, successful professional identification, reflected in professional discourse, allows for an objective selection of content, improving the quality of the dialogue between scientific and applied knowledge, educational practices and becomes a marker of constructive references in the process of socialization for the users of network resources.

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