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The purpose of the work is a comprehensive analysis and key problems identification of a modern organization management in the context of the rapid implementation of artificial intelligence tools. The article discusses the fundamental issues of the term “digital management” use, as well as the features of the digital management development and formation in modern realities. The authors noted the factors that stimulate management transformation in digital companies. The authors analyze several forecasts regarding GDP increase, as well as productivity due to the use of technologies based on artificial intelligence, provide the most developed business areas in terms of the use of artificial intelligence. Along with this, the authors also list the main challenges that companies face when implementing artificial intelligence technologies. Another important issue raised in the article is human resource management and how the management process will change in the future due to the development of tools based on artificial intelligence technologies. The authors conclude that the development of the digital economy will inevitably lead to the transformation of management activity and the redistribution of the significance and importance of management functions. The conclusion is made about the advantages of using digital technologies in management and promising areas for further use.

This article examines the impact of digital technologies on the management of an organization’s activities. The key aspects that digitalization has the greatest impact on are highlighted. The necessity of digital business transformation is justified. It describes the changes that the company 101 ЦИФРОВАЯ ЭКОНОМИКА is undergoing on the way to digitalization. We consider the need for transformation, starting from the organizational structure and management of the company, to the competencies of employees and the business culture of the entire organization. The author emphasizes the planned and purposeful changes in the digitization of management in a modern organization.

The purpose of the study is to assess the development of the chemical industry in the country, to determine the role of small enterprises in the application of innovations and innovation strategies in the conditions of digitalization of the economy. The adopted Strategy for the development of the paint industry-2030 aims to increase consumption by 24%, reduce the share of imports from today's 30.9 to 7%, and increase the consumption of paint in the Russian Federation (2030) to 13 kg/person (at the current European level-20 l/person. per year). However, the development of the world chemical industry showed that the chemical complex of Russia on key indicators of production and consumption of products significantly behind the world leaders: average energy intensity of a unit of chemical products in two to three times higher than in the United States, 20–50% higher water consumption, both technological and working capital, labor productivity is significantly lower in comparison with the leading countries of the world. It is revealed that the pace and direction of development of small industrial business in the context of industry specifics of paint and varnish production are determined primarily: the presence in industry of available mineral resources, secondary raw materials and waste; the availability of space and equipment; a system of reproduction of qualified personnel taking into account the sectoral specializations; transport security industry; the level of development of innovative processes in industry; identified regional and sectoral specificity of functioning of small innovative business; it is proved that in conditions of digitalization of the economy in the industry introduced electronic voice assistants, virtual-reality programs and so on.

We studied effect of macro- and micronutrient fertilizers on oil radish (Raphanus sativus var. oleifera Metzg.) seed yield in fields of the Lipetsk Research Institute of Rapeseed in 2019–2020. The research was conducted in the forest-steppe conditions of the Central Federal district of the Russian Federation. Field experiment variants were as following: control (without fertilizers), (NPK)40, (NPK)80 and N40 in autumn under plowing, (NPK)40 and N40 in spring under before-sowing cultivation, and as a part of the main (NPK)40 application, foliar application with Plantofola (20:20:20), Polydon Amino Start and Polydon Amino Mix. Soil of the experimental field was leached, heavy clay loam chernozem having the distinctive agrochemical characteristics. In general, the weather conditions for the oil radish growing season in 2019 were close to the average long-term norm, and in 2020 the weather conditions were distinguished by a significant lack of precipitation, which affected the formation of oil radish yield. The studies have shown that the effect patterns of the studied macro- and micronutrient fertilizers on oil radish yield in the years of the experiments did not practically differ. On the average in both 2019 and 2020 the yield increase has been noted. The application of nitrogen and complete mineral fertilizers for this crop under plowing in autumn and under before-sowing cultivation in spring significantly increased its yield, which reached the highest values (22.3 quintal per ha) in the experiment with (NPK)80 as the main fertilizer. At the same time, an equivalent oil radish seed yield was formed with less costly agricultural technologies, when with application of (NPK)40, in autumn under plowing foliar application with Plantofola (1.0 l per ha) was conducted in the phases of 5–7 true leaves and budding–beginning of flowering or Polydon Amino Start (1.0 l per ha) was used in the phase of 5–7 true leaves.