This research examines the influence of brand experience and brand satisfaction of brand loyalty with brand trust as intervening variable. The samples used in this study were 130 respondents who were Honda motorcycle customers in Medan city. Nonprobability sampling Technique by purposive sampling method is used as a sampling technique. The analysis method is Structural Equation Modeling (SEM) using the AMOS-20 (Analysis of Moment Structure) device. It was found that brand experience and brand Trust have significant effect on brand trust and brand loyalty. Brand Trust is a significant effect on brand loyalty. Brand Trust is a partial mediation the influence of brand experience and brand trust of brand loyalty.

This research aims to clarify: the influence image of halal destinations variable and to tourist satisfaction variable Against tourist loyalty in Bukit Tinggi city. This research uses quantitative approach with explanatory research. This research uses three variables: tourist satisfaction, image of halal destinations, and tourist loyalty. The collection of data obtained through a questionnaire which distributed to 210 respondents. The sampling technique using purposive sampling with the population of the archipelago tourists came from outside the city of Bukit Tinggi, who visited at least twice to the tourist attraction in Bukit Tinggi City for a tour. Analysis of this research data using descriptive analysis and path analysis. The result of the research shows that the image variable of halal destinations and the satisfaction of tourists has a significant effect on the loyalty variable of tourists. Based on the results of the research, regional government and tourism businesses should maintain the image of Bukit Tinggi City to increase the intensity of tourist visits by promoting all kinds of tourist attraction, in Bukit Tinggi City and optimizing the tourist attraction in Bukit Tinggi City by making tourism packages.

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The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the covid-19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a nonprobability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.

Environmental challenges are critical issues that the entire international community is currently dealing with. The number of incidents of factory waste disposal, climate change, and biodiversity extinction all represent a significant threat to all creatures' survival. As a result, Greenpeace, as an environmental group, continues to work to stop the ongoing natural damage. This study aims to find out the sustainable communication model on the Greenpeace social media site. From January 1, 2022, to February 28, 2022, Krippendorff content analysis via Instagram @greenpeaceid was used. Based on the data analysis that has been carried out, sustainability communication on the Instagram @greenpeaceid social media site for the period January 1, 2022, to February 28, 2022, is more dominant in producing posts that contain the benefits of messages that invite people to care about environmental balance.